Ale nan kontni
Neon Zebra Brand Launch Anbalaj Bwason pa PepsiCo Design and Innovation

Dizayn Neon Zebra Brand Launch Anbalaj Bwason pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.


AjanAnbalaj· 2022

Neon Zebra Brand Launch Anbalaj Bwason

pa PepsiCo Design and Innovation

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Koulè

Konsepsyon an

Konsènan Neon Zebra Brand Launch Anbalaj Bwason

Neon Zebra se yon konsepsyon anbalaj pou yon seri melanjè koktèl. Chak bwat ak chak pake bwason gen yon resèt bwason melanje inik, ki rele ekwasyon Neon Zebra. Resèt la montre konsomatè yo kijan pou yo fè yon bwason melanje ak pwodwi a. Chak bwat fè de koktèl, pòsyone pou pataje. Imaj garniti ki parèt akote pwodwi a senp, yo itilize yon tranch sitwon vèt ak mant pou ajoute pwofondè. Garniti yo parèt kòm grafik de dimansyon ki gwo oswa kòm fòm twa dimansyon, epi yo pote mond Neon Zebra a nan lavi.

Rekonesans lan

Konsènan A' Design Award Ajan

Neon Zebra Brand Launch Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Neon Zebra Brand Launch Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Neon Zebra Brand Launch Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
Enspirasyon
With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.

Esponsorizasyon

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Bon Dizayn Merite Gwo Rekonesans

A' Design Award se yon pri entènasyonal, jire pou bon dizayn. Patisipe nan A' Design Award pou jwenn yon opòtinite pou resevwa rekonesans meritokratik, jwenn renome, prestij ak piblisite pou travay ou. Nomine travay ou pou A' Design Award epi patisipe nan konpetisyon pou pri A' Design Prize ki gen anpil valè.

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