Dizayn Jinlongquan Anbalaj Byè pa Jin Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2022

Jinlongquan Anbalaj Byè

pa Jin Zhang

Kliyan: InBev jinlongquan beer (Hubei) Co., Ltd

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #138718

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Jinlongquan Anbalaj Byè

Jinlongquan byè espere lanse yon pwodwi fen mwayen ak segondè ki ka pa sèlman transmèt istwa a long nan mak la, men tou, fè konsomatè yo santi bon kalite; konsèpteur yo sèvi ak ilistrasyon rich yo dekri oublions, zòrèy ble, barik diven an bwa, byè, sous dlo ak lòt eleman, se konsa ke anbalaj la gen yon atribi endistri byè fò; pi enpòtan, ilistrasyon yo enkli senbòl imaj mak nan eskilti dragon Chinwa nan ansyen sit la nan distilri Jinlongquan an 1978, osi byen ke redesign nan font logo ak mak wouj, fòme yon rekonesans mak fò.

Rekonesans lan

Konsènan A' Design Award Ajan

Jinlongquan Anbalaj Byè se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Jinlongquan Anbalaj Byè pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Jinlongquan Anbalaj Byè se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimansyon & Anbalaj: 80*250mm（jar）
Etikèt: Beer, Jinlongquan, SANBU, Wuhan packaging design
Teknoloji Pwodiksyon: The bottle is made of iron
Defi Dizayn: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Rechèch: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Enspirasyon: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Dire Pwojè: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Fliks Operasyon: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patant: InBev jinlongquan beer (Hubei) Co., Ltd
Manm Ekip: Designer: Jin Zhang
illustration: Jin Zhang