Al Mocha Port Anbalaj Kafe pa Elena Gamalova

Dizayn Al Mocha Port Anbalaj Kafe pa Elena Gamalova se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2022

Al Mocha Port Anbalaj Kafe

pa Elena Gamalova

Kliyan: Al Mocha Port

Gayan A' Design Award Ajan nan Kategori Anbalaj

29,899

Gayan Pri Verifye

Verifye Estati Pri pou #140423

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Al Mocha Port Anbalaj Kafe

Yon seri de konsepsyon anbalaj pou Al Mocha Port, Arabi Saoudit. Design se enspire pa istwa, kilti, ak pwovens yo kreye yon idantite ki ranfòse otantisite ak ekspètiz. Anbalaj la pwòp, konpreyansib, distenge, epi yo pa twò chaje ak enfòmasyon, pont sot pase a ak prezan an. Koulè ble maren, vèt forest, ak lò vize atire atansyon kliyan. Ilistrasyon an kafe sou kote sa yo mete aksan sou atitid la atantif nan manifakti a nan seleksyon an pwodwi. Yon sistèm etikèt fleksib pèmèt mak la adapte òf la fasil, pandan tout ane a.

Rekonesans lan

Konsènan A' Design Award Ajan

Al Mocha Port Anbalaj Kafe se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Al Mocha Port Anbalaj Kafe pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Al Mocha Port Anbalaj Kafe se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
Dimansyon & Anbalaj: Width 125 mm x Depth 80 mm x Height 195 mm
250 grams
Etikèt: specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
Teknoloji Pwodiksyon: Aluminum Stand Up Pouch, flat bottom, quad seal.
Defi Dizayn: The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
Rechèch: The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.

Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century.
Enspirasyon: The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum.
Dire Pwojè: The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
Fliks Operasyon: In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
Kredi Imaj: Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova