Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pa Jackie Jiabei Jiang

Dizayn Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pa Jackie Jiabei Jiang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2022 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2022

Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason

pa Jackie Jiabei Jiang

Kliyan: BrokenTop Brewing Co

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #140639

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason

Tèks Liv: Broken Top Brewing Co Craft Beer se yon konsepsyon anbalaj bwason ki te kreye pou yon mak byè atizanal ki fè pwodiksyon an ti kantite IPA ak pilsner. Modèl grafik la enspire pa jwèt ansyen. Yon logo entegre adapte ak konbinezon koulè chak liy pwodwi epi li fonn ansanm ak modèl la pou kreye yon ilizyon vizyèl. Bwat yo fèt an aliminyòm ble, ki pèsonalize pou rive nan yon ton ble maren fonse ki ra pou bwat aliminyòm. Enprimri jèt lank ultra rapid ak yon kouch lank blan fè grafik yo pi vivan. Bwat estanda 211 la kapab kenbe 12 ons.

Rekonesans lan

Konsènan A' Design Award Fè

Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Broken Top Brewing Co Craft Beer Fonksyon Prensipal: Anbalaj Bwason pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimansyon & Anbalaj: standard 211 body diameter can for 12oz beverage
Etikèt: packaging, craft beer, beverage, beverage packaging, can, aluminum
Teknoloji Pwodiksyon: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Defi Dizayn: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Rechèch: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Enspirasyon: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Dire Pwojè: Project started in early 2021 and finished in late September 2021 in New York City.
Fliks Operasyon: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Manm Ekip: Jackie Jiabei Jiang
Kredi Imaj: Not applicable