Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè pa China Resources Snow Breweries Ltd.

Dizayn Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè pa China Resources Snow Breweries Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè

pa China Resources Snow Breweries Ltd.

Kliyan: China Resources Snow Breweries

Gayan A' Design Award Bwonz nan Kategori Anbalaj

16,841

Gayan Pri Verifye

Verifye Estati Pri pou #144566

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè

Tèks Liv: Qinshihuang CPA se yon konsepsyon anbalaj pou yon byè atizanal nan kategori China Pale Ale. Fòm boutèy la ak kou boutèy la itilize eleman tipik nan dinasti Qin, e fòm nan fè sonje yon gode jad ak modèl nyaj ki soti nan peryòd Qin ak Han yo. Yon drapo ki antoure kou boutèy la make pwodwi a kòm yon pyonye nan style China Pale Ale a. Yon karaktè santral nan ekriti so (seal script), font inifye dinasti Qin lan, bay yon aparans tradisyonèl ak klasik. Konsepsyon an fèt kòm yon boutèy vè 315 ml ak yon kanèt aliminyòm 550 ml.

Rekonesans lan

Konsènan A' Design Award Bwonz

Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Qinshihuang Cpa Fonksyon Prensipal: Anbalaj Byè satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimansyon & Anbalaj: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Etikèt: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Teknoloji Pwodiksyon: aluminium can, glass bottle
Defi Dizayn: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Rechèch: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Enspirasyon: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Dire Pwojè: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Fliks Operasyon: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Manm Ekip: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao