Dizayn Heralbony Anbalaj pa Atsushi Morita se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2023

Heralbony Anbalaj

pa Atsushi Morita

Kliyan: Paper Parade Inc.

Gayan A' Design Award Ajan nan Kategori Anbalaj

31,487

Gayan Pri Verifye

Verifye Estati Pri pou #145156

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Heralbony Anbalaj

Heralbony se yon seri anbalaj ki te kreye pou yon mak atizay-lavi ki aplike zèv atizay atis ki gen andikap yo sou mòd ak desen enteryè. Yon sèl papye ble, ki te chwazi pami plis pase 9,000 kalite papye, itilize pou tout anbalaj ak zouti mak kliyan yo touche. Ble se koulè senbolik Jounen Mondyal Otis la. Papye yo chwazi a epè epi li gen yon teksti ki sanble ak atizana. Se sèlman estanpaj ak papye metalik ki aplike, nan yon sèl pozisyon ak yon sèl gwosè, sa ki retire etap verifikasyon koulè a epi kenbe pri yo ba. Seri a gen ladan bwat pwodwi, bwat kado ak sak pou fè makèt.

Rekonesans lan

Konsènan A' Design Award Ajan

Heralbony Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Heralbony Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Heralbony Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This package was created as part of the branding of Heralbony, an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
In order to unify the brand's style, a paper-derived branding method, named "brand paper," was implemented in which packaging and other branding tools that customers come into contact with are developed using a single type of paper.
Blue, the symbolic color of World Autism Day, was chosen as the brand color to symbolize Heralbony.
Dimansyon & Anbalaj: Tie package:W100mm x D375mm x Height 20mm/Coin purse package:W110mm x D80mm x H35mm/Long wallet package:W190mm x D110cm x H30mm/Watch package:W100mm x D100mm x H85mm/Handkerchief package:W140mm x D2mm x H260mm/Gift box:W160mm x D280mm x H30mm/Shopping bag:W200cm x D80mm x H300mm
Etikèt: Package, Shopping bag, Gift box, Promotional tools, Packaging design, Branding design
Teknoloji Pwodiksyon: Magellan Blue, which gives a sense of elegance, was selected as the brand paper from Biotope GA-FS, which has a paper thickness and craft-like texture that can be deployed on packages and shopping bags.
The brand style was unified by using only foil stamping for the packaging and promotional tools.
The foil-stamped logo mark was designed with a horse motif, and the logotype was designed in an original font whose skeleton was extracted from the characters in the diary book of his autistic brother.
Defi Dizayn: Since Heralbony is a social start-up and it is difficult to allocate a budget for packaging, we set up a regulation of one-point foil stamping of the same size on a single type of brand paper.
By only using foil stamping for the packaging and promotional tools, the high quality feel of the paper and foil was preserved, while eliminating the color proofing process in the printing process, thereby cutting unnecessary costs.
This also contributed greatly to the unification of the brand's style.
Rechèch: SMEs have not been able to achieve satisfactory branding due to budget constraints.
They focused on the quality control of Japanese paper trading companies and developed a method of using one type of paper for all branding materials. This approach has enabled us to create a consistent style while greatly reducing the cost of color proofing and enabling branding at a lower price point.
They have created an environment where small businesses can take on the challenge of high-quality branding.
Enspirasyon: Heralbony is an art-life brand that develops artworks by artists with disabilities for fashion and interior design.
The founder of Heralbony, whose brother is autistic, launched the art-life brand so that his autistic brother and his family could interact with society with their hearts open.
Therefore, the brand color was decided to be "Biotope GA-FS Magellan Blue" from among more than 9,000 types of paper, based on the theme of blue, which is also the symbolic color of World Autism Day.
Dire Pwojè: This project first began in December 2019, and was completed in October 2022, and is being implemented in packaging and other branding tools which are sold at the department stores all over Japan.
Fliks Operasyon: The package contains the products sold by Heralbony. Other items include gift boxes, shopping bags and promotional tools.
Kredi Imaj: Photographer Yusuke Tsuchida, 2019 to 2022.