Dizayn Mission Sleep Fitness Kanpay Rezime pa Jisoo Sim se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.
BwonzPiblisite· 2023
Mission Sleep Fitness Kanpay Rezime
pa Jisoo Sim
Kliyan: Eight Sleep
Gayan A' Design Award Bwonz nan Kategori Piblisite
Gayan Pri Verifye
Verifye Estati Pri pou #146802Konsepsyon an
Konsènan Mission Sleep Fitness Kanpay Rezime
Eight Sleep te lanse Ane 2022 yo nan Sleep: Mission Sleep Fitness. Sa a se vire Eight Sleep # 039 sou yon kanpay rezime chak ane kote manm yo ka wè tout done dòmi yo pou 2022 nan yon konsepsyon galaktik. Manm yo te montre done yo kòm yon istwa nan app a, epi yo te gen opsyon pou pataje avatar inik yo te resevwa dapre tout mezi sante yo ak dòmi. Defi prensipal konsèpteur yo te fè fas a te kontèkstualize done sou dòmi ak sante nan yon fason amizan ak enteresan pandan y ap rete fidèl ak syans la epi yo te yon langaj klè ase pou nenpòt moun ki andeyò konprann.
Rekonesans lan
Konsènan A' Design Award Bwonz
Mission Sleep Fitness Kanpay Rezime se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Mission Sleep Fitness Kanpay Rezime pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Mission Sleep Fitness Kanpay Rezime satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
- Etikèt
- Sleep, data, health, astronauts, review, recap, report, space
- Teknoloji Pwodiksyon
- React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
- Defi Dizayn
- The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
- Rechèch
- For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
- Enspirasyon
- Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
- Dire Pwojè
- This project began in October 2022 and finished in December 2022.
- Fliks Operasyon
- This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
- Manm Ekip
- Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado
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