Plant Professor Fonksyon Primè: Anbalaj Manje pa Hangzhou Chancemate Tech Corp.

Dizayn Plant Professor Fonksyon Primè: Anbalaj Manje pa Hangzhou Chancemate Tech Corp. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2023

Plant Professor Fonksyon Primè: Anbalaj Manje

pa Hangzhou Chancemate Tech Corp.

Kliyan: Shanghai Jiashang Information Technology Co., LTD

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,568

Gayan Pri Verifye

Verifye Estati Pri pou #149013

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Plant Professor Fonksyon Primè: Anbalaj Manje

Tèks Liv: Plant Professor se yon seri anbalaj pou yon mak manje ki baze sou plant, ki vize jèn konsomatè iben nan Lachin. Gam nan kouvri ti dumpling lejè, jele ak kafe. Yon estil vizyèl plat inifye seri a e li konbine enfòmasyon sou engredyan ak kalori nan yon sèl sistèm idantifikasyon. Modèl figiratif ak grafik abstrè yo òganize nan yon fason lach eksprè pou kreye yon anbyans dekontrakte. Etikèt sou devan yo montre mak la, pwodwi a, ak pwopòsyon engredyan yo. Bwat konpak yo fèt ak papye rekiklab ansanm ak materyèl enprimri ki respekte anviwònman an, e yo antre fasil nan yon sak.

Rekonesans lan

Konsènan A' Design Award Bwonz

Plant Professor Fonksyon Primè: Anbalaj Manje se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Plant Professor Fonksyon Primè: Anbalaj Manje pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Plant Professor Fonksyon Primè: Anbalaj Manje satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimansyon & Anbalaj: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Etikèt: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Teknoloji Pwodiksyon: Recyclable paper, environmentally friendly printing materials
Defi Dizayn: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Rechèch: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Enspirasyon: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Dire Pwojè: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Fliks Operasyon: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Manm Ekip: Jin Xie