The Donn Single Malt Irish Wiski pa Tiago Russo and Katia Martins

Dizayn The Donn Single Malt Irish Wiski pa Tiago Russo and Katia Martins se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2023

The Donn Single Malt Irish Wiski

pa Tiago Russo and Katia Martins

Kliyan: The Craft Irish Whiskey Co.

Gayan A' Design Award Lò nan Kategori Anbalaj

47,316

Gayan Pri Verifye

Verifye Estati Pri pou #149368

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Donn Single Malt Irish Wiski

Donn la senbolize pi piti a nan seri The Craft Irish Whisky Co.; yon pòtay nan valè debaz yo nan mak la kòm nan yon eksperyans Immersion alantou sa a oswa nenpòt pwodwi ki CIWC devlope. Pa gen okenn Pwodwi pou Telefòn yo epanye, pa gen okenn detay twò piti. Soti nan yon deranje, konsepsyon boutèy deklarasyon, nan yon bwat Immersion wè-a, itilizatè a ka jwenn chak eleman ki ka vrèman bay eksperyans nan wiski pafè pou youn. Vè, pipèt ak wòch, tout an sekirite sou sipò syèd nan bwat la, kreye yon ekspozisyon an sekirite nan Pwodwi pou Telefòn, pyese ak manyen an mou nan detay kwi.

Rekonesans lan

Konsènan A' Design Award Lò

The Donn Single Malt Irish Wiski se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann The Donn Single Malt Irish Wiski pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. The Donn Single Malt Irish Wiski kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Dimansyon & Anbalaj: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Etikèt: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Teknoloji Pwodiksyon: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Defi Dizayn: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Rechèch: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Enspirasyon: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Dire Pwojè: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Fliks Operasyon: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Manm Ekip: Tiago Russo
Katia Martins
Jose Augusto
Kredi Imaj: The Craft Irish Whiskey Co.