Lay's More Belgian Really Impossible Anbalaj Manje pa PepsiCo Design and Innovation

Dizayn Lay's More Belgian Really Impossible Anbalaj Manje pa PepsiCo Design and Innovation se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2023

Lay's More Belgian Really Impossible Anbalaj Manje

pa PepsiCo Design and Innovation

Kliyan: PepsiCo Design & Innovation

Gayan A' Design Award Ajan nan Kategori Anbalaj

33,605

Gayan Pri Verifye

Verifye Estati Pri pou #149717

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Lay's More Belgian Really Impossible Anbalaj Manje

Lay's More Belgian Really Impossible se yon konsepsyon anbalaj edisyon limite pou chips pòmdetè ki vann nan Bèljik. Anbalaj la prezante de nouvo gou lokal ki devlope avèk Brussels Ketjep. Yo te envite konsomatè bèlj yo soumèt konsèp desen ki gen yon karaktè lokal solid, epi de konsèp ki te resevwa plis vòt yo te parèt sou pake yo avèk kredi pou kreyatè yo. Apwòch sa a reponn a yon mache ti goute kote mak lokal yo ofri gou ak deklarasyon ki enpòtan. Konsepsyon an vize kenbe achtè aktyèl mak Lay's la epi atire nouvo achtè.

Rekonesans lan

Konsènan A' Design Award Ajan

Lay's More Belgian Really Impossible Anbalaj Manje se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Lay's More Belgian Really Impossible Anbalaj Manje pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Lay's More Belgian Really Impossible Anbalaj Manje se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
Enspirasyon: Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.

Li Kominike Laprès la

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