Chilled Milk Katon pa Kazuo Fukushima and Haruka Takeuchi

Dizayn Chilled Milk Katon pa Kazuo Fukushima and Haruka Takeuchi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2023 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2023

Chilled Milk Katon

pa Kazuo Fukushima and Haruka Takeuchi

Kliyan: Meiji China Investment Co.,Ltd.

Gayan A' Design Award Fè nan Kategori Anbalaj

17,340

Gayan Pri Verifye

Verifye Estati Pri pou #150429

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Chilled Milk Katon

Lèt fre bon gou sèlman ka bay bèf ki leve nan yon bon anviwònman. Ak bèf yo gratis jwenn aksè nan rasyon melanje ki gen eleman nitritif byen balanse. Enspirasyon se bèf yo kalite siperyè nan pwodui sa a. Se kalite siperyè eksprime nan enprime koulè lò, ak ilistrasyon yo trase men eksprime bon gou nan lanati. Anplis de sa, zèb la nan bouch bèf la eksprime anviwònman an elvaj bon. Mak bèf an lò se yon senbòl pwodwi sa a. Epi li apwopriye pou mache Chinwa a.

Rekonesans lan

Konsènan A' Design Award Fè

Chilled Milk Katon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Chilled Milk Katon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Chilled Milk Katon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Dimansyon & Anbalaj: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Etikèt: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Teknoloji Pwodiksyon: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Defi Dizayn: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Rechèch: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Enspirasyon: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Dire Pwojè: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Fliks Operasyon: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patant: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Manm Ekip: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Kredi Imaj: Photographer: Zhu Jie