Dizayn The Wine Bag Anbalaj pa Antonia Skaraki se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

The Wine Bag Anbalaj

pa Antonia Skaraki

Kliyan: The Wine Bag

Gayan A' Design Award Bwonz nan Kategori Anbalaj

18,380

Gayan Pri Verifye

Verifye Estati Pri pou #152156

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan The Wine Bag Anbalaj

Fèt eksklizivman pou Lidl, kòm yon Edisyon Limite pou Nwèl, AS te kreye anbalaj la pou 1.5lt diven-nan-bwat demi-sèk, pou kliyann lan The Wine Barrel. Resipyan an te konsevwa pou l sanble ak yon sak men, avèk ajoute eleman an lò pou evoke yon lespri fèt epi bay yon sans liks. Entegrasyon tèksti kwi a te elve aparans li, bay li yon santiman reyalis ak chè. Pou konplete transfòmasyon an, yo te tache yon fisèl wouj kòm yon kurwa, sa ki bay otantisite nan konsepsyon sak la.

Rekonesans lan

Konsènan A' Design Award Bwonz

The Wine Bag Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann The Wine Bag Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. The Wine Bag Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimansyon & Anbalaj: Paper Box Width 250mm x Depth 100mm x Height 185mm
Etikèt: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Teknoloji Pwodiksyon: The package is a bag in box for wine. The outside is paperback.
Defi Dizayn: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Rechèch: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Enspirasyon: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Dire Pwojè: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Fliks Operasyon: Product was distributed in all Lidl supermarkets throughout Greece.
Manm Ekip: creative director: Antonia Skaraki and art director: Andreas Deskas