Smoothies Mak Alimantè pa Andromachi Kakava

Dizayn Smoothies Mak Alimantè pa Andromachi Kakava se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2024

Smoothies Mak Alimantè

pa Andromachi Kakava

Kliyan: ABC Design Communication

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #152745

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Smoothies Mak Alimantè

Nan yon mond ki toujou an mouvman kote tan ap prese, smoothie Jean Paul Lab yo reponn lè yo sikle nan pak sis ki plen plezi ak gou ekstraòdinè. Siklis yo tounen senbòl libète a. Nan tout sezon, yo deplase san konvansyon, avèk kouraj, y ap dekouvri chemen ki ranpli lavi yo ak plezi, menm jan ak gou ki kache nan smoothie yo. Se lè a pou lage kò w epi vwayaje nan mond majik savè Jean Paul Lab la, swiv wout plezi yo.

Rekonesans lan

Konsènan A' Design Award Fè

Smoothies Mak Alimantè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Smoothies Mak Alimantè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Smoothies Mak Alimantè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimansyon & Anbalaj: Label: Width 110mm x Height 160mm
Etikèt: smoothies, jean paul lab, vintage, packaging
Teknoloji Pwodiksyon: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Defi Dizayn: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Rechèch: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Enspirasyon: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Dire Pwojè: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Fliks Operasyon: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Manm Ekip: George Ziakas
Costas Lakis