Dizayn Espresso Mak Kafe pa Andromachi Kakava se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2024

Espresso Mak Kafe

pa Andromachi Kakava

Kliyan: ABC Design Communication

Gayan A' Design Award Fè nan Kategori Anbalaj

15,769

Gayan Pri Verifye

Verifye Estati Pri pou #152991

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Espresso Mak Kafe

Anbalaj kafe mande yon desizn espesyal akoz gwo konpetisyon an. Rechèch ki te fèt sou baz kodaj koulè espreso a, bay Sottos Family yon imaj estetik diferan sou anbalaj la. Konsa, palèt koulè anbalaj la defini melanj kafe yo, e li mennen konsyans konsamatè yo konbine koulè a ak gou ak sant ki koresponn. Etid la te devlope an pwofondè, li te pran an kont devlopman materyèl rejyonal yo ki mete aksan sou mak kafe espreso Sottos Family la.

Rekonesans lan

Konsènan A' Design Award Fè

Espresso Mak Kafe se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Espresso Mak Kafe pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Espresso Mak Kafe pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimansyon & Anbalaj: Metallic Pouch: Width 155mm x Height 325mm
Etikèt: espresso, sottos, coffee,
Teknoloji Pwodiksyon: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Defi Dizayn: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Rechèch: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Enspirasyon: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Dire Pwojè: The project started in November 2019 in Athens and finished in December 2022 in Athens
Fliks Operasyon: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Manm Ekip: Costas Lakis
Andromachi Kakava