Chilled Milk Carton Katon pa Kazuo Fukushima and Haruka Takeuchi

Dizayn Chilled Milk Carton Katon pa Kazuo Fukushima and Haruka Takeuchi se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Chilled Milk Carton Katon

pa Kazuo Fukushima and Haruka Takeuchi

Kliyan: Meiji China Investment Co.,Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

16,969

Gayan Pri Verifye

Verifye Estati Pri pou #159694

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Chilled Milk Carton Katon

Pou konpetisyone nan mache lèt kalite siperyè Lachin nan, yon teknoloji inik kreye yon lèt premyòm ki vize fanm ki gen laj ant 30-50 an, melanje 100 pousan lèt natirèl ak yon teknoloji konsantrasyon ki prezève nitritif yo pou yon gou rich. Pwojè a redefini anbalaj lèt la, konbine inovasyon ak kalite Japonè avèk yon gou likzirye. Koulè mov pakèt la senbolize noblès, ranfòse pa blan ak lò pou elegans ak kalite, sa ki fè konsepsyon an memowabl yon fason disteng.

Rekonesans lan

Konsènan A' Design Award Bwonz

Chilled Milk Carton Katon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Chilled Milk Carton Katon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Chilled Milk Carton Katon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimansyon & Anbalaj: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etikèt: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Teknoloji Pwodiksyon: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Defi Dizayn: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Rechèch: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Enspirasyon: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Dire Pwojè: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Fliks Operasyon: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patant: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Manm Ekip: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Kredi Imaj: Photographer: Zhu Jie