Dizayn Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu pa Ying Song Brand Design Shenzhen Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2024 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2024

Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu

pa Ying Song Brand Design Shenzhen Co., Ltd

Kliyan: Guizhou Guotai Liquor Group Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

21,088

Gayan Pri Verifye

Verifye Estati Pri pou #161485

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu

Tèks Liv: Guotai Longjiu Zuncang se yon konsepsyon anbalaj pou yon baijiu chinwa segondè ki pwodui nan zòn Rivyè Chishui a. Modèl santral an lò a fè sonje Rivyè Chishui k ap travèse Platon Yunnan-Guizhou a ansanm ak yon dragon k ap deplase nan nyaj. Boutèy seramik la gen fòm yon so jad enperyal e li fèmen ak yon bouchon metal sou tèt li. Brokad, yon twal tise tradisyonèl chinwa, fòme etikèt la e li fè sonje twal wòb dragon enperyal yo. Liy dragon yo te desine ak men epi konvèti an done pwen pou metye tisaj la. Boutèy la mezire 90 pa 90 pa 215 milimèt.

Rekonesans lan

Konsènan A' Design Award Bwonz

Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Guotai Longjiu Zuncang Fonksyon Prensipal Anbalaj Baijiu satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimansyon & Anbalaj: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Etikèt: Chinese Baijiu packaging, packaging design
Teknoloji Pwodiksyon: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Defi Dizayn: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Rechèch: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Enspirasyon: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Dire Pwojè: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Fliks Operasyon: Bottle with metal cap from top
Manm Ekip: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Kredi Imaj: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,