Brown Brothers Limited Edition Anbalaj Boutèy Diven pa Yiqi Tang and Zona Yuechen Guan

Dizayn Brown Brothers Limited Edition Anbalaj Boutèy Diven pa Yiqi Tang and Zona Yuechen Guan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2025

Brown Brothers Limited Edition Anbalaj Boutèy Diven

pa Yiqi Tang and Zona Yuechen Guan

Kliyan: Brown Brothers

Gayan A' Design Award Fè nan Kategori Anbalaj

13,099

Gayan Pri Verifye

Verifye Estati Pri pou #164761

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Brown Brothers Limited Edition Anbalaj Boutèy Diven

Tèks Liv: Brown Brothers Edisyon Limite se yon anbalaj ki fèt pou yon diven moscato petiyan ki gen gou fwi. Gam lan gen twa vèsyon ki reprezante maten, aswè ak minwit. Yo aplike lank santi bon sou chak vèsyon, konsa yon santè ki matche ak moman yo chwazi a lage. Koulè klere ak modèl vivan yo raple yon fèt twopikal nan sezon lete a ansanm ak lide reyinyon. Boutèy la se yon fòma estanda 750 ml ki fèt ak vè yo ka rekle, epi li enprime ak grafik dirab ak wo kalite. Objektif la se te fè anbalaj la atiran pou je ak nen an tou de.

Rekonesans lan

Konsènan A' Design Award Fè

Brown Brothers Limited Edition Anbalaj Boutèy Diven se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Brown Brothers Limited Edition Anbalaj Boutèy Diven pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Brown Brothers Limited Edition Anbalaj Boutèy Diven pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimansyon & Anbalaj: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Etikèt: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Teknoloji Pwodiksyon: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Defi Dizayn: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Rechèch: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Enspirasyon: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Dire Pwojè: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Fliks Operasyon: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Manm Ekip: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Kredi Imaj: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.