Dizayn Pass Train Pakè Kado Dezi pa Jiwon Jung se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2025

Pass Train Pakè Kado Dezi

pa Jiwon Jung

Kliyan: Hongik University

Gayan A' Design Award Fè nan Kategori Anbalaj

12,037

Gayan Pri Verifye

Verifye Estati Pri pou #167598

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pass Train Pakè Kado Dezi

Pass Train se yon konsepsyon anbalaj estriktirèl ki enspire pa tren, li senbolize pèseverans ak mouvman pou ale devan. Pakè Lokomotiv la (Pakè Siyati) gen yon chimen ki leve anlè, li eksprime dinamis ak anbisyon. Pakè Vagon Pasaje a etann motif tren an, li ajoute ritm ak kontinuite. Pakè Tèminal la, an nwa, make destinasyon final la ak objektif ki akonpli. Yon Pakè Siyati De Etaj konplete ansanm lan kòm yon bwat premyòm ki selebre siksè. Ansanm, konpozan sa yo kreye yon eksperyans kado ki rakonte istwa epi ki enkòpore ni vwayaj la ni reyalizasyon an.

Rekonesans lan

Konsènan A' Design Award Fè

Pass Train Pakè Kado Dezi se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Pass Train Pakè Kado Dezi pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Pass Train Pakè Kado Dezi pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimansyon & Anbalaj: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Etikèt: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Teknoloji Pwodiksyon: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Defi Dizayn: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Rechèch: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Enspirasyon: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Dire Pwojè: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Fliks Operasyon: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patant: This work is all original images not copyrighted.
Manm Ekip: Design Director : Jiwon Jung
Kredi Imaj: This work is all original images not copyrighted.