Moutai Prince Anbalaj Boutèy Likè pa Chengdu Wanjiazu Technology Co., Ltd

Dizayn Moutai Prince Anbalaj Boutèy Likè pa Chengdu Wanjiazu Technology Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2025

Moutai Prince Anbalaj Boutèy Likè

pa Chengdu Wanjiazu Technology Co., Ltd

Kliyan: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.

Gayan A' Design Award Lò nan Kategori Anbalaj

192,019

Gayan Pri Verifye

Verifye Estati Pri pou #169050

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Moutai Prince Anbalaj Boutèy Likè

Moutai Prince se yon konsepsyon anbalaj pou yon boutèy 500 ml likè chinwa. Baz boutèy la pran fòm koube li nan yon gous wowoli, epi pati anwo a imite yon flè wowoli k ap fleri. Bouchon an fòm T konbine motif petal wowoli ak yon ilistrasyon senk gri (crane). Bouchon an fèt ak anbosman metal, sa ki kreye yon teksti twa dimansyon detaye. Baz la fini ak yon teksti vlou ki konfòtab pou kenbe nan men. Konbinezon koulè a itilize yon ton sòs elegan ak ton kwiv ak lò dore. Yon etikèt dyagonal sou yon fon vyolèt glisin antoure ak motif zepi ble an lò.

Rekonesans lan

Konsènan A' Design Award Lò

Moutai Prince Anbalaj Boutèy Likè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Moutai Prince Anbalaj Boutèy Likè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Moutai Prince Anbalaj Boutèy Likè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Moutai Prince Classic Moutai Flavor, launched by Kweichow Moutai Co.,Ltd., has earned widespread acclaim for its exceptional quality. To further strengthen the distinct identity and core competitive edge of the brand, its packaging has undergone a comprehensive revamp, encompassing color coordination, pattern design, and craftsmanship. This redesign not only enhances its visual appeal but also effectively communicates the cultural significance of the brand.
Dimansyon & Anbalaj: A bottle contains 500ml
Etikèt: Packaging design, Delicate velvet texture, Metal embossing techniques, Symbolism of sesame blossoms, Integration of traditional cultural elements
Teknoloji Pwodiksyon: The bottle base is finished with a delicate velvet texture that conveys a luxurious and distinctive quality while enhancing comfort when held. The cap is meticulously crafted using metal embossing techniques, resulting in a detailed and richly layered texture that creates a vivid 3D visual effect. These fine details enhance the visual appeal and artistic charm of the product.
Defi Dizayn: The core challenge was to enhance visual impact while ensuring a cohesive style through color coordination. To this end, the color scheme is dominated by an elegant sauce hue, complemented by bronze and gilded gold tones that add depth and richness to the visual layers. A diagonal label, set against a wisteria purple backdrop and framed by golden wheat ear patterns, adds a touch of refinement. Thoughtful color distribution and transition create visual harmony, resulting in a unified aesthetic.
Rechèch: This design goes beyond celebrating traditional aesthetics, further conveying the culture and values of the brand. With richly layered design elements, the packaging invites a profound dialogue with consumers, offering a superior sensory experience and a deep sense of cultural identity. It also amplifies the emotional value and sparks social interactions, fostering greater user satisfaction and loyalty. Every encounter with the product provides a joyful user experience full of heartfelt wishes.
Enspirasyon: A Chinese saying describes a sesame stalk blooming notch by notch, rising ever higher, as a symbol of career and life progress. Inspired by this, the bottle base emulates the natural beauty of a sesame pod with its sleek, naturally curved form. The top mimics a blooming sesame flower, symbolizing prosperity and flourishing. The T shaped cap combines sesame petal motifs with an illustration of five cranes, evoking a solid, refined feel while adding both cultural and artistic values.
Dire Pwojè: The design and development of this packaging started in Chengdu, Sichuan Province, in March 2024. It was then introduced to the Chinese market in December 2024.
Fliks Operasyon: By integrating rich traditional cultural elements, each sip of the premium liquor allows users to deeply experience the essence of profound Chinese heritage, fostering their cultural confidence and identity. The meaningful symbols and blessings on the packaging transcend mere decorations, serving as a bridge that connects the brand with consumers and evokes emotional resonance.
Manm Ekip: General Manager and Design Director: Jingan Jia