Su Jiu Dong Po Anbalaj Bwason Alkolize pa Liandong Zhang and Xueqian Zhang

Dizayn Su Jiu Dong Po Anbalaj Bwason Alkolize pa Liandong Zhang and Xueqian Zhang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2025

Su Jiu Dong Po Anbalaj Bwason Alkolize

pa Liandong Zhang and Xueqian Zhang

Kliyan: Jiangsu Shuanggou Distillery Co., Ltd

Gayan A' Design Award Bwonz nan Kategori Anbalaj

13,521

Gayan Pri Verifye

Verifye Estati Pri pou #170849

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Su Jiu Dong Po Anbalaj Bwason Alkolize

Su Jiu Dong Po se yon ansanm kat boutèy bwason alkolize ki enspire pa pwezi ak lavi pwèt Su Shi. Chak boutèy reprezante yon etap nan lavi pwèt la, depi yon jenès plen ak enèji jiska yon aj pi gran ki gen lespri lib. Boutèy yo fèt ak yon materyèl blan an vè-kristalin epi yo swiv fòm elegant vaz meiping pou flè prin, ak yon bouch ki pi etwat ak yon kò plen ki fè sonje pòslèn epòk Song. Sifas deyò a gen yon travay eskilti an rilyèf, epi tekstati a chanje soti nan yon eta dans pou rive nan yon eta plis espase pou reprezante kouran yon rivyè. Imaj pwetik yo tounen an yon eksperyans vizyèl ak tach.

Rekonesans lan

Konsènan A' Design Award Bwonz

Su Jiu Dong Po Anbalaj Bwason Alkolize se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Su Jiu Dong Po Anbalaj Bwason Alkolize pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Su Jiu Dong Po Anbalaj Bwason Alkolize satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
Dimansyon & Anbalaj: 300mmX120mmX420mm
Etikèt: The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
Teknoloji Pwodiksyon: The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
Defi Dizayn: By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
Rechèch: Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
Enspirasyon: Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
Dire Pwojè: 2024.5-2025.1 Nanjing, Jiangsu province
Fliks Operasyon: By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
Manm Ekip: Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He
Kredi Imaj: Jiangsu Shuanggou Distillery Co., Ltd