Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pa Tingwei Chang - Bank Sinopac

Dizayn Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pa Tingwei Chang - Bank Sinopac se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2026

Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane

pa Tingwei Chang - Bank Sinopac

Kliyan: Bank SinoPac

Gayan A' Design Award Fè nan Kategori Anbalaj

6,655

Gayan Pri Verifye

Verifye Estati Pri pou #174319

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane

Tèks Liv: Ansanm kado sa a gen yon anbalaj ki ilistre ki genyen ladan de bwat Dlo Pwosperite ak yon anvlòp wouj mobil entèraktif. Konsepsyon an bay yon nouvo entèpretasyon sou fason tradisyonèl pou bay kado atravè rakontaj vizyèl, eleman senbolik, ak entèraksyon dijital entegre. Nan konbine imaj klasik Nouvèl Ane ak karakteristik entèraktif kontanporen, pwojè a prezante toude eleman fizik ak dijital nan yon eksperyans festif ini. Entegrasyon senbòl tradisyonèl ak entèraksyon dijital reflete yon apwòch ki konekte pratik kiltirèl etabli yo ak mòd kominikasyon jodi a.

Rekonesans lan

Konsènan A' Design Award Fè

Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Dimansyon & Anbalaj: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
Etikèt: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
Teknoloji Pwodiksyon: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Defi Dizayn: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Rechèch: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Enspirasyon: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Dire Pwojè: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
Fliks Operasyon: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Manm Ekip: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
Kredi Imaj: All images by Bank SinoPac.