Huong Incense Idantite Mak, Konsepsyon Anbalaj pa Huy Nguyen Tran

Dizayn Huong Incense Idantite Mak, Konsepsyon Anbalaj pa Huy Nguyen Tran se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2026

Huong Incense Idantite Mak, Konsepsyon Anbalaj

pa Huy Nguyen Tran

Kliyan: Huong

Gayan A' Design Award Bwonz nan Kategori Piblisite

8,326

Gayan Pri Verifye

Verifye Estati Pri pou #178292

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Huong Incense Idantite Mak, Konsepsyon Anbalaj

Huong se yon pwojè branding ak konsepsyon anbalaj pou yon mak lansan vyetnamyen kontanporen. Konsepsyon an reentèprete adorasyon zansèt yo kòm yon seremoni sansoryèl kalm pou jenerasyon ki pi jèn yo. Koulè yo swiv Senk Eleman yo, epi estrikti anbalaj la sòti nan Sis Amoni yo ak kay tradisyonèl twa konpatiman an. Ansanm nan gen yon bwat prensipal egzagonal, sis bwat lansan enteryè, de sipò lansan ak materyèl enprime. Yon sit entènèt konpayon ki rele Gap pwolonje menm sistèm vizyèl la, sa ki pèmèt vizitè yo entèraji ak silwèt zansèt ki fòme apati pwòp lonbraj yo.

Rekonesans lan

Konsènan A' Design Award Bwonz

Huong Incense Idantite Mak, Konsepsyon Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Huong Incense Idantite Mak, Konsepsyon Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Huong Incense Idantite Mak, Konsepsyon Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimansyon & Anbalaj: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Etikèt: Renovative, Original, Respect, Nostalgic, Mythical
Teknoloji Pwodiksyon: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Defi Dizayn: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Rechèch: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Enspirasyon: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Dire Pwojè: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Fliks Operasyon: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Manm Ekip: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh