Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon pa Zilong Chen

Dizayn Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon pa Zilong Chen se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2026

Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon

pa Zilong Chen

Kliyan: City University of Macau

Gayan A' Design Award Bwonz nan Kategori Grafik

8,052

Gayan Pri Verifye

Verifye Estati Pri pou #180006

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon

Mei Tao Wan se yon idantite vizyèl ak yon sistèm oryantasyon pou yon pak kiltirèl sou yon sit seramik istorik nan Foshan, Lachin. Konsepsyon an fè yon abstraksyon liy estriktirèl distri Ansyen Fou Nanfeng lan pou kreye yon eskelèt jeyometrik. Eskelèt sa a fòme yon polis karaktè espesyal ki gen 26 lèt ak chif 0 rive 9, ansanm ak ikòn jeyometrik. Panno siyalizasyon yo fèt ak akrilik ki trè transparan ak asye inoksidab ki gen yon fini kuiv nwa. Ekleraj LED entegre nan baz la kenbe tèks la lizib lannwit. Sistèm nan konekte istwa sit la ak nouvo fonksyon kiltirèl li a.

Rekonesans lan

Konsènan A' Design Award Bwonz

Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Mei Tao Wan Idantite Vizyèl, Sistèm Oryantasyon satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: MEITAOWAN transforms the historic ceramic site in Foshan into a cultural hub. The design extracts the architectural structure of the Nanfeng Ancient Kiln historic district. This architectural DNA is rigorously applied to the wayfinding system evolving into a custom 3D typeface comprising 26 English letters and numbers 0 to 9. Distinct from traditional signage the implementation uses black glazed ceramics fired at 1800 degrees Celsius. This approach integrates the material soul of the site into the visual identity creating a system where every character is not just a sign but a durable eco friendly piece of ceramic art.
Dimansyon & Anbalaj: Primary Physical Application Banners and Posters 600mm x 900mm. Wayfinding Totem 600mm x 1800mm x 150mm. Wall Signage 400mm x 400mm. Main Logo Application Variable sizes adapted to building facades. Materials Acrylic Stainless Steel with Black Copper Finish LED components.
Etikèt: Visual Identity, Wayfinding System, Foshan Shiwan, Ceramic Culture, Architectural Typography, Urban Renewal, Industrial Heritage, Branding.
Teknoloji Pwodiksyon: To contrast with the rough texture of the historic red brick buildings the signage system employs modern industrial materials high transparency acrylic and stainless steel with a black copper finish. A key technical innovation is the integrated LED lighting at the base which allows the text and icons to appear as if floating in the dark. This ensures maximum legibility for night time navigation while minimizing light pollution achieving a balance between safety guidance and artistic atmosphere.
Defi Dizayn: The main challenge was to modernize traditional cultural symbols without losing their historical gravity. We needed to avoid cliché representations of ceramics while ensuring the wayfinding was functional. The solution lay in the strict geometric abstraction of the architecture converting physical building forms into a flexible typographic system that works across various scales and materials.
Rechèch: The project addresses the challenge of revitalizing an industrial ruin into a modern cultural landmark. Research focused on the visual semantics of Shiwans ceramic history. By analyzing the structural lines of local heritage buildings the team developed a visual grammar that unifies the disparate spaces of the park. This approach ensures the brand identity is not just a label but a continuation of the site historical narrative providing a platform for artists to create and exhibit.
Enspirasyon: The inspiration is deeply rooted in the Nanfeng Ancient Kiln a living fossil of Foshan ceramic history. We analyzed the structural logic of the kiln sloping roofs and the surrounding historic brick buildings. By extracting these architectural lines we designed a geometric skeleton that forms the basis of the 26 letters and 0 to 9 digits. The choice of black glaze ceramic as the medium is a direct tribute to the site production heritage symbolizing the transformation of mud into eternal art through fire.
Dire Pwojè: The project started in December 2023 in Foshan, China and finished in August 2024. The project is located in Shiwan, Foshan, Guangdong Province, China.
Fliks Operasyon: Visitors navigate the park using intuitive geometric icons derived from the brand architectural logic. The signage acts as a silent guide linear patterns on glass surfaces create a rhythmic visual play between transparency and privacy mimicking the stacking of ceramic tiles. This immerses visitors in the ceramic culture atmosphere immediately upon entry making wayfinding an integral part of the artistic experience rather than just a functional necessity.
Manm Ekip: Designer：CHEN ZILONG
Kredi Imaj: Image #1-5 : CHEN ZILONG