Sinopec Charging Station Idantite Mak pa Guangzhou Ace

Dizayn Sinopec Charging Station Idantite Mak pa Guangzhou Ace se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Piblisite.

BwonzPiblisite· 2026

Sinopec Charging Station Idantite Mak

pa Guangzhou Ace

Kliyan: Sinochem

Gayan A' Design Award Bwonz nan Kategori Piblisite

7,531

Gayan Pri Verifye

Verifye Estati Pri pou #179976

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sinopec Charging Station Idantite Mak

Sinopec Charging Station se yon sistèm idantite mak ki te kreye pou estasyon chaj machin elektrik. Logo a enspire de yon motif pivwàn epi li transfòme sekans kwasans petal, fèy ak lyann nan siluèt yon plòg chaj. Yon degrade ble a vèt konekte palèt koulè etabli konpayi an ak enèji renouvlab. Fòm senplifye a rete lizib jiska yon distans 50 mèt. Fòm fèy ak lyann yo itilize ankò kòm makè sou tè a ki gide vizitè yo. Sistèm nan kouvri siyalizasyon, entèfas dijital, konsepsyon chajè ak materyèl enprime.

Rekonesans lan

Konsènan A' Design Award Bwonz

Sinopec Charging Station Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sinopec Charging Station Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sinopec Charging Station Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Sinochem charging station image design continues group culture, featuring minimalist lines, a blue to green gradient color scheme, and auxiliary graphic modules to highlight that the group is shifting the strategic pivot from conventional fuel to sustainable energy. The design extends beyond the logo itself to encompass all touchpoints such as spatial signage, digital interfaces, charger design, and promotional materials, thereby achieving consistency, scalability, and functional aesthetics.
Dimansyon & Anbalaj: Page size 285 mm x 210 mm
242 pages
Etikèt: Visual and Spatial Identity System, Signature Peony Motif of Sinochem Group, Blue to Green Gradient Color Scheme, Auxiliary Graphic Modules, Scalable Identity System, Multi Touchpoint Application
Teknoloji Pwodiksyon: Blue, from the standard palette for the group, symbolizes professionalism and reliability, while green, a symbol of eco friendliness, embodies a commitment to carbon neutrality. The gradient suggests a strategic evolution fromconventional fuel to sustainable energy. Rigorous prototyping and spectral analysis standardize specific gradient ratios into color block combinations, forming a reusable printing template. RGB precision for digital media addresses the variations typical of physical media.
Defi Dizayn: The design innovatively transforms a traditional floral motif into a modern industrial symbol through natural growth logic, unifying group culture and brand identity for conceptual coherence. It creates a comprehensive visual identity system encompassing the primary logo, auxiliary graphics, standard colors, and application templates, ensuring consistent expression across media, scales, and materials. This supports a new energy brand image that blends cultural heritage and futuristic aesthetics.
Rechèch: Born against the macro backdrop of an accelerating global energy transition and the dual carbon strategy implementation in China, the design represents a pivotal initiative for the expansion of the conventional energy group into the new energy sector. Through the creative reinterpretation and systematic extension of the signature peony motif, the group has constructed a new energy visual identity system that is globally applicable and culturally distinct without severing ties to existing assets
Enspirasyon: The logo draws inspiration from the signature peony motif, a traditional symbol with profound Eastern cultural significance. It ingeniously transforms the natural growth sequence of petal to leaf to vine into the silhouette of a charging plug. This not only preserves the highly recognizable cultural essence of the group but also underscores its clear identity as a player in the new energy sector, creating a visual language that is both culturally profound and conceptually cohesive.
Dire Pwojè: The project started in Beijing in January 2024. The designdebutedin China in February 2025.
Fliks Operasyon: The interaction logic emphasizes seamless recognition, ensuring users naturally absorb brand information during their service journey. The logo features an eye catching silhouette and a simplified structure for legibility from up to 50 meters away. Its graphic element can serve as the app icon or mini program entry point for information visualization. Leaf and vine motifs are transformed into ground markings, creating a continuous visual path that directs users effortlessly along their route.
Manm Ekip: Shuxia Pang, Xiuping Fan, Jiali Wu, Xingjian Sun