Sushico Fonksyon Prensipal: Konsepsyon Anbalaj pa Alara Selin Murkozoglu

Dizayn Sushico Fonksyon Prensipal: Konsepsyon Anbalaj pa Alara Selin Murkozoglu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Sushico Fonksyon Prensipal: Konsepsyon Anbalaj

pa Alara Selin Murkozoglu

Kliyan: Sushico

Gayan A' Design Award Bwonz nan Kategori Anbalaj

6,867

Gayan Pri Verifye

Verifye Estati Pri pou #180080

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Sushico Fonksyon Prensipal: Konsepsyon Anbalaj

Tèks Liv: Antanke premye e pi gaye chèn restoran Lwentan Oryan an Tikri, konsepsyon anbalaj Sushico a reentèprete esans mak la atravè yon nouvo pèspektiv, kreye yon lang vizyèl ki enspire pa filozofi ak senbòl Lwentan Oryan an. Estetik Azyatik yo modènize atravè ilistrasyon ki baze sou kanji pèsonalize, chak ap rakonte pwòp istwa pa li. Yon palèt kontanporen, ki dirije pa wouj Japonè, ak yon tipografi ki chwazi avèk atansyon, ki aliyen ak lespri mak la, konplete yon sistèm minimal men pwisan.

Rekonesans lan

Konsènan A' Design Award Bwonz

Sushico Fonksyon Prensipal: Konsepsyon Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Sushico Fonksyon Prensipal: Konsepsyon Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Sushico Fonksyon Prensipal: Konsepsyon Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimansyon & Anbalaj: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Etikèt: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Teknoloji Pwodiksyon: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Defi Dizayn: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Rechèch: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Enspirasyon: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Dire Pwojè: 2025 Turkey, İstanbul
Patant: Copyrights belong to Sushico 2025
Kredi Imaj: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.