China Moutai Desen Enteryè Magazen Detay pa Scene Aesthetics Design Co., Ltd

Dizayn China Moutai Desen Enteryè Magazen Detay pa Scene Aesthetics Design Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Enteryè.

BwonzEnteryè· 2026

China Moutai Desen Enteryè Magazen Detay

pa Scene Aesthetics Design Co., Ltd

Kliyan: Scene Aesthetics Design Co., Ltd

Gayan A' Design Award Bwonz nan Kategori Enteryè

6,326

Gayan Pri Verifye

Verifye Estati Pri pou #181493

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan China Moutai Desen Enteryè Magazen Detay

China Moutai se yon desen enteryè magazen detay ki gen 317 mèt kare, kreye kòm yon espas eksperyans pou yon mak baijiu. Desen an konbine ekspozisyon pwodwi ak enstalasyon entèaktif. Sorgo ak ble ranje nan aranjman ritmik pou eksprime idantite rejyonal la. Yon wou koulè montre kijan koulè likè a chanje selon laj li, epi yon miray gou eksplike awòm sòs yo atravè grafik ak modil santè. Ekran pèfore yo raple ti twou mikwoskopik ja an tè kwit yo epi yo sèvi kòm separatè. Bwa klè, detay metal, fini gri witr ak blan kase fòme palèt koulè a.

Rekonesans lan

Konsènan A' Design Award Bwonz

China Moutai Desen Enteryè Magazen Detay se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann China Moutai Desen Enteryè Magazen Detay pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. China Moutai Desen Enteryè Magazen Detay satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Dimansyon & Anbalaj: 317 square meters
Etikèt: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Teknoloji Pwodiksyon: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Defi Dizayn: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Rechèch: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Enspirasyon: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Dire Pwojè: The first flagship store is expected to open in Singapore in June 2026.
Fliks Operasyon: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Manm Ekip: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang