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KannuNaUm Etikèt Diven pa Giovanni Murgia - Redfish Adv

Dizayn KannuNaUm Etikèt Diven pa Giovanni Murgia - Redfish Adv se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2019 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.


AjanAnbalaj· 2019

KannuNaUm Etikèt Diven

pa Giovanni Murgia - Redfish Adv

Kliyan: Cantina Ogliastra

Gayan A' Design Award Ajan nan Kategori Anbalaj

37,431

Koulè

Konsepsyon an

Konsènan KannuNaUm Etikèt Diven

Se desen an nan etikèt yo diven KannuNaUm karakterize pa style rafine li yo ak minim, jwenn nan pou chèche senbòl ki ka reprezante istwa yo. Teritwa, kilti ak pasyon nan viticultè nan peyi a nan Longevity kondanse nan de etikèt sa yo kowòdone. Tout bagay ogmante pa konsepsyon nan pye santèn santèn ki te fèt ak teknik an lò vide nan 3D. Yon konsepsyon ikonografi ki reprezante istwa sa yo ven ak avèk yo istwa a nan peyi a ki soti nan ki se fèt, Ogliastra Tè a nan santnè yo nan Sardinia.

Rekonesans lan

Konsènan A' Design Award Ajan

KannuNaUm Etikèt Diven se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann KannuNaUm Etikèt Diven pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. KannuNaUm Etikèt Diven se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimansyon & Anbalaj
The labels are 120 mm x 130 mm
Etikèt
wine, history, label, sardinia, italy
Teknoloji Pwodiksyon
The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Defi Dizayn
The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Rechèch
The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Enspirasyon
The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Dire Pwojè
The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Fliks Operasyon
The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Manm Ekip
Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Kredi Imaj
Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver

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