Yan Natural Juice Anbalaj Boutèy pa Backbone Branding

Dizayn Yan Natural Juice Anbalaj Boutèy pa Backbone Branding se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Platin nan Kategori Konpetisyon Dezayn Anbalaj.

PlatinAnbalaj· 2020

Yan Natural Juice Anbalaj Boutèy

pa Backbone Branding

Kliyan: Backbone Branding

Gayan A' Design Award Platin nan Kategori Anbalaj

201,010

Gayan Pri Verifye

Verifye Estati Pri pou #86906

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Yan Natural Juice Anbalaj Boutèy

Desen an nan boutèy la te enspire pa lanati ak prensip yo nan biomimicry espesyalman fòm lan nan yon pòm mòde. Sa a te vle di yo nan lòd yo montre bon jan kalite a òganik nan pwodwi a andedan. Anatomi sa a rezilta nan fòm konplemantè ki lè yo mete youn akote lòt sou etajè oswa pandan transpò pèmèt yo maksimize ekonomize nan espas. Non mak la enskri sou etikèt la ak kaligrafi stilize. Kaligrafi sa a rapèl koulè ak aparans zèb mens kòm yon souke tèt lanati.

Rekonesans lan

Konsènan A' Design Award Platin

Yan Natural Juice Anbalaj Boutèy se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Yan Natural Juice Anbalaj Boutèy montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Yan Natural Juice Anbalaj Boutèy se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimansyon & Anbalaj: Width 70mm x Depth 85mm x Height 265 mm
Etikèt: natural juice, packaging design, biomimicry, organic,
Teknoloji Pwodiksyon: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Defi Dizayn: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Rechèch: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Enspirasyon: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Dire Pwojè: January to May 2017 in Yerevan Armenia
Fliks Operasyon: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Manm Ekip: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Kredi Imaj: All photo credits to Backbone Branding