East Side Italyen Byè Atizanal pa Roberto Terrinoni

Dizayn East Side Italyen Byè Atizanal pa Roberto Terrinoni se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

East Side Italyen Byè Atizanal

pa Roberto Terrinoni

Kliyan: Roberto Terrinoni

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,947

Gayan Pri Verifye

Verifye Estati Pri pou #88185

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan East Side Italyen Byè Atizanal

Yon byè atizanal nan yon ti vil nan santral peyi Itali, chak byè gen yon istwa, yo rakonte tout istwa sou etikèt li. Kòm byen ke yo te elegant ak versatile, teknik la kolaj pèmèt insert kèk eleman vizyèl ki mete aksan sou idantite a nan pwodwi a, tankou referans sou siyifikasyon an nan non an, tipoloji a byè ak engredyan li yo. Konsepsyon nan logo, ki reprezante idantite a antrepriz, ki baze sou yon fòm ki senp. Fòm sa a te repwodwi sou koupe a mouri nan etikèt yo ak sou sistèm nan senbòl nan chak byè sèl lè l sèvi avèk yon personnalisation ki se tou de kolore ak eraldik.

Rekonesans lan

Konsènan A' Design Award Bwonz

East Side Italyen Byè Atizanal se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann East Side Italyen Byè Atizanal pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. East Side Italyen Byè Atizanal satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
Dimansyon & Anbalaj: 8,5x9 cm
Etikèt: beer, collage, packaging, label, italy,
Teknoloji Pwodiksyon: Paper, off-set print, screen printing polishing
Defi Dizayn: The main challenge was facing a very fresh market in Italy: there were no know-how, no rules, only intuitions. Mixing the results of market research conducted abroad with the forecasts of the Italian demand was the most challenging task.
Rechèch: At the dawn of the success of craft beer in Italy, the brief asked to approach the communicative tone of wine while maintaining some distinctive traits of beer. Being a product designed to be enjoyed at the table, it required the 75 cl format. The target had to be adjusted to the price of the craft, a much higher one compared to most industrial beers. The brand is ppredominant in the world of craft beers and it shows on the label, which is typical of an industrial beer, so to benefit the product and its identity.
Enspirasyon: Each label tells a story. This story is made of flavors, legends, qualities, references and ideas that complete the experience of tasting these ice-cold beers. A very complex visual architecture alternates elements that tell the story of the product (the photographic parts in collage style, the colors and the heraldic pictogram) to others that underline the brand identity (the setting, typography and frequent use of the basic form of the brand).
Dire Pwojè: This project was born in 2015 in Latina, in Central Italy. A new brewery was starting to get attention and growing rapidly. A year after its foundation, it decided to reset the communication of the brand and restyle three labels from its selection of beers. The collaboration still goes on today and it has given birth to a range 22 labels; the goal is to reach 30 by the end of 2020. Today the brewery is considered a rising star in the Italian and international scene of craft beer.
Fliks Operasyon: This label tells a story that the master brewer Luciano Landolfi manages to express with every single beer; a tale of processes, ingredients and cultural roots. The real challenge was to convey all these concepts with a small label.
Kredi Imaj: video by east side brewing