Songhua River Rice Pake Diri pa 33 and Branding Co., Ltd.

Dizayn Songhua River Rice Pake Diri pa 33 and Branding Co., Ltd. se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2020

Songhua River Rice Pake Diri

pa 33 and Branding Co., Ltd.

Kliyan: Sourceage

Gayan A' Design Award Ajan nan Kategori Anbalaj

42,119

Gayan Pri Verifye

Verifye Estati Pri pou #89941

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Songhua River Rice Pake Diri

Songhua River Rice, se yon pwodwi diri-wo fen nan sous manje gwoup. Kòm festival la tradisyonèl Chinwa - Festival Prentan an apwoche yo, yo konsepsyon nan yon pwodwi diri trè byen pake kòm kado a kliyan nan kado yo Festival Prentan, se konsa konsepsyon an jeneral bezwen eko atmosfè a fèstivite nan Festival prentan an, en eleman tradisyonèl Chinwa kiltirèl yo. ak bon siyifikasyon bon.

Rekonesans lan

Konsènan A' Design Award Ajan

Songhua River Rice Pake Diri se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Songhua River Rice Pake Diri pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Songhua River Rice Pake Diri se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimansyon & Anbalaj: Width 210mm x Depth 40mm x Height 160mm
Etikèt: Package，China，Rice，Food，Festival，Cultural
Teknoloji Pwodiksyon: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Defi Dizayn: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Rechèch: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Enspirasyon: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Dire Pwojè: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Fliks Operasyon: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patant: Copyrights belong to 33 and branding, 2019.
Manm Ekip: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Kredi Imaj: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.