Karya Nirvana Brand Identitas Korporat oleh Viana Patricio Barbosa Neto adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2021

Nirvana Brand Identitas Korporat

oleh Viana Patricio Barbosa Neto

Klien: Viana Patricio

Pemenang A' Design Award Besi dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #106621

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Nirvana Brand Identitas Korporat

Nirvana adalah identitas korporat yang diciptakan untuk sebuah ruang meditasi dan terapi holistik. Desainnya berlandaskan bentuk-bentuk geometris sederhana yang disusun pada sistem grid demi menjaga simetri dan keseimbangan. Logonya memadukan simbol infinitas, bunga teratai, dan postur meditatif. Warna merah anggur merujuk pada jubah Buddhis, sedangkan warna kuning merujuk pada ornamen yang digunakan di biara-biara. Identitas ini dibuat sebagai karya vektor, sehingga logo dapat diperkecil atau diperbesar tanpa kehilangan detail serta diterapkan pada media cetak maupun digital.

Pengakuan

Tentang A' Design Award Besi

Nirvana Brand Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Nirvana Brand Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Nirvana Brand Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensi & Kemasan: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tag: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Teknologi Produksi: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Tantangan Desain: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Riset: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspirasi: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Durasi Proyek: The project started in April 2020 and finished in June 2020 in Brazil.
Alur Operasi: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Kredit Gambar: Pexels