Jie Yi Couture Identitas Merek oleh Yiwen Tu

Karya Jie Yi Couture Identitas Merek oleh Yiwen Tu adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2021

Jie Yi Couture Identitas Merek

oleh Yiwen Tu

Klien: Jie Yi Couture Studio

Pemenang A' Design Award Besi dalam Kategori Grafis

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Tentang Jie Yi Couture Identitas Merek

Jie Yi Couture adalah identitas merek yang diciptakan untuk sebuah studio couture di Shanghai. Karakter Tionghoa "Jie" berarti memecahkan dan mendekonstruksi, sedangkan "Yi" berarti satu, kesatuan, dan konsistensi. Logo dibangun dengan tipografi Tionghoa, dan sebagian dari karakter tersebut digantikan dengan simbol manekin serta gunting. Sketsa pembuatan pola menjadi elemen visual utama, dan garis, lengkung, serta catatan di dalamnya membentuk sebuah pola yang detail. Identitas ini diterapkan pada kemasan yang tersedia dalam beberapa ukuran. Desain ini menyampaikan nilai kriya tangan dan layanan penjahitan semi-kustom.

Pengakuan

Tentang A' Design Award Besi

Jie Yi Couture Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Jie Yi Couture Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Jie Yi Couture Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensi & Kemasan: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Teknologi Produksi: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Tantangan Desain: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Riset: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspirasi: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Durasi Proyek: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Alur Operasi: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Anggota Tim: Independent
Kredit Gambar: Yiwen Tu, 2020