Karya Jiangmen Culture and Tourism Logo dan Identitas Merek oleh EUCA Culture and Communications Co. Ltd. adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2021

Jiangmen Culture and Tourism Logo dan Identitas Merek

oleh EUCA Culture and Communications Co. Ltd.

Klien: Jiangmen culture, tourism, radio, television and Sports Bureau

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Jiangmen Culture and Tourism Logo dan Identitas Merek

Jiangmen Culture and Tourism adalah logo dan identitas merek yang diciptakan untuk sektor budaya dan pariwisata Jiangmen, sebuah kota di Provinsi Guangdong, Tiongkok selatan. Logo ini terinspirasi oleh aksara tradisional Tionghoa Men yang berarti gerbang, serta oleh struktur gapura peringatan. Elemen-elemen yang diambil dari lanskap kota, arsitektur, warisan budaya, bentang alam, dan tumbuhan khas Jiangmen dipadukan di dalam bentuk gerbang tersebut. Warna emas matte menyiratkan kota yang kaya namun tetap bersahaja. Sebuah pedoman identitas merek turut dikembangkan untuk mendukung penerapan yang konsisten.

Pengakuan

Tentang A' Design Award Perunggu

Jiangmen Culture and Tourism Logo dan Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Jiangmen Culture and Tourism Logo dan Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Jiangmen Culture and Tourism Logo dan Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Tag: Branding, City, Culture and tourism, Logo design, Visual system
Tantangan Desain: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Riset: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inspirasi: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Durasi Proyek: June 2019 – April 2020, Shanghai, China
Alur Operasi: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Anggota Tim: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Kredit Gambar: Ellain Li, Grace Xu， Di Tang