The Cairo Citadel Identitas Korporat oleh Rana Galal

Karya The Cairo Citadel Identitas Korporat oleh Rana Galal adalah pemenang yang sangat dihormati dari 2021 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2021

The Cairo Citadel Identitas Korporat

oleh Rana Galal

Klien: Rana Galal

Pemenang A' Design Award Besi dalam Kategori Grafis

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Tentang The Cairo Citadel Identitas Korporat

The Cairo Citadel adalah identitas korporat yang diciptakan untuk sebuah situs bersejarah di Mesir. Identitas ini dibangun di atas tema kontras, yang tercermin dalam slogan City of Contrast. Hitam dan putih menjadi warna utama, sementara warna sekunder merujuk pada peristiwa bersejarah yang terjadi di dalam benteng tersebut. Logo dwibahasa disusun dalam bentuk blok yang dapat dipisah menjadi dua persegi panjang yang ditempatkan saling berhadapan, mengisyaratkan perubahan budaya. Helvetica Neue dipilih sebagai tipografi utama karena bentuk geometrisnya yang sederhana. Sistem penandaan (signage) kemudian dikembangkan dengan konsep yang sama.

Pengakuan

Tentang A' Design Award Besi

The Cairo Citadel Identitas Korporat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. The Cairo Citadel Identitas Korporat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. The Cairo Citadel Identitas Korporat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensi & Kemasan: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tag: Logo, Branding, Signage system, Typography, Visual Identity
Teknologi Produksi: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Tantangan Desain: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Riset: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspirasi: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Durasi Proyek: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Alur Operasi: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Paten: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Anggota Tim: none.