Karya Math Alive Identitas Merek oleh Brand Core - Visang adalah pemenang yang sangat dihormati dari 2021 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

EmasGrafis· 2021

Math Alive Identitas Merek

oleh Brand Core - Visang

Klien: VISANG Education Inc.

Pemenang A' Design Award Emas dalam Kategori Grafis

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Tentang Math Alive Identitas Merek

Motif grafis dinamis memperkaya efek pembelajaran matematika dalam lingkungan pembelajaran campuran. Grafik parabola dari matematika menginspirasi desain logo. Huruf A dan V dihubungkan dengan garis bersambung, menunjukkan interaksi antara pendidik dan siswa. Ini menyampaikan pesan bahwa Math Alive memandu pengguna untuk menjadi anak-anak jagoan dalam matematika. Visual utama mewakili transformasi konsep matematika abstrak menjadi grafik tiga dimensi. Tantangannya adalah untuk menyeimbangkan pengaturan yang menyenangkan dan menarik untuk audiens target dengan profesionalisme sebagai merek teknologi pendidikan.

Pengakuan

Tentang A' Design Award Emas

Math Alive Identitas Merek adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Math Alive Identitas Merek diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Math Alive Identitas Merek menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimensi & Kemasan: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Tag: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Teknologi Produksi: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Tantangan Desain: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Riset: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspirasi: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Durasi Proyek: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Alur Operasi: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Anggota Tim: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Kredit Gambar: Shutterstock, Clipart Korea