Fab Desain Busana Berkelanjutan oleh Tanya Dunaeva

Karya Fab Desain Busana Berkelanjutan oleh Tanya Dunaeva adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2021

Fab Desain Busana Berkelanjutan

oleh Tanya Dunaeva

Klien: Tanya Dunaeva

Pemenang A' Design Award Perak dalam Kategori Grafis

41,798

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #121717

Pelajari Lebih Lanjut Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Fab Desain Busana Berkelanjutan

Fabric / FAB adalah Pameran Fashion Berkelanjutan. Tugas utama dalam mengembangkan identitas pameran adalah menciptakan gaya tipografi. Penggunaan font yang tidak disengaja dalam Konsep desain mencerminkan salah satu pesan utama pameran – seruan untuk mengurangi konsumsi di sektor fesyen, seruan untuk konsumsi yang wajar. Secara grafis, solusinya didasarkan pada tipe silang dari sepasang font-font yang sangat aneh dan kerawang yang tidak disengaja, menyerupai lipatan kain.

Pengakuan

Tentang A' Design Award Perak

Fab Desain Busana Berkelanjutan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Fab Desain Busana Berkelanjutan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Fab Desain Busana Berkelanjutan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Dimensi & Kemasan: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Tag: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Teknologi Produksi: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Tantangan Desain: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Riset: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Inspirasi: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Durasi Proyek: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Alur Operasi: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Anggota Tim: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.