Imagine Center Identitas Visual oleh Satie Eljack

Karya Imagine Center Identitas Visual oleh Satie Eljack adalah pemenang yang sangat dihormati dari 2021 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2021

Imagine Center Identitas Visual

oleh Satie Eljack

Klien: Satie

Pemenang A' Design Award Perak dalam Kategori Grafis

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Verifikasi Status Penghargaan untuk #123218

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Imagine Center Identitas Visual

Tujuannya adalah untuk menggunakan bentuk, warna, dan teknik desain yang terinspirasi dari pose yoga. Mendesain interior dan pusat dengan elegan, menawarkan pengalaman damai bagi pengunjung untuk memperbarui energi mereka. Oleh karena itu desain logo, media online, elemen grafis dan kemasan mengikuti rasio emas untuk memiliki identitas visual yang sempurna yang diharapkan dapat membantu pengunjung pusat untuk memiliki pengalaman komunikasi yang hebat melalui seni dan desain pusat. Perancang mewujudkan pengalaman meditasi dan yoga dalam desain.

Pengakuan

Tentang A' Design Award Perak

Imagine Center Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Imagine Center Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Imagine Center Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The design is a visual identity and branding for a yoga and meditation center -"imagine Center"- where visuals and design play a main role to achieve the meditation and yoga center goals, therefore the golden ratio was used to abstract the ancient yoga pose "Sukhasana" reaching a balanced visual look that fits the character of the center. The logo was represented by the body shape and soul.
Dimensi & Kemasan: The product's design used vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The logo could be used separately by the Client to identify themselves by engraving it on different materials.
Tag: Identity, Branding, Theme, Packaging, Logo, Meditation, Wellness, Spa, Yoga, Mental health
Teknologi Produksi: The shape of the human body in the "Sukhasana" yoga pose was an inspiration to use the golden ration creating a visual representation for the brand's idea, and it was implemented using vectors to reach the highest quality of print. simplicity is the most complicated form of beauty therefore the design took a very simple path yet very detailed and elegant.
Tantangan Desain: Saudi Arabia has a wide range of diversity in cultures as well as varying history of arts in many different regions of this large country. The main challenge in the creative process was to come up with the theme and patterns in that connect and unify these regions in attempt to represent the Saudi Arabian multiple cultures.
Riset: Meditation science in the kingdom of Saudi Arabia, is one of growing practices in society. Due to the response- to the field of relaxation- professional meditation centers are having more of attention from business investors and a shed of light by the known health care organizations. The design presents meditation using colors inspired from nature such as: Sun, Wood, Stone, sky, and greenery. And the graphic element on the design was inspired from the physical meditation and yoga poses.
Inspirasi: The brand profile and design was inspired by a main pose in yoga and meditation practices called "Sukhasana" where the physical shape of the body was used in the sketching of the logo and the soul is being represented with a shape and a color taking the center of the design as the soul is the center of the body. And as a designer and an artist meditation and yoga have been a big part of my creative thinking process, so when it came down to designing a profile for a yoga and meditation center, it gave a strong enough motive to practice my proficient into coming up with the identity.
Durasi Proyek: The project started in October 2020 and was successfully completed in January 2021 in Saudi Arabia, Riyadh.
Alur Operasi: The visual identity of the brand includes designs for the interior look of the center, packaging, signs, advertisements, and online media.