Smartmoov Fungsi Utama: Identitas Merek oleh Ricardo Filipe Lopes da Silva

Karya Smartmoov Fungsi Utama: Identitas Merek oleh Ricardo Filipe Lopes da Silva adalah pemenang yang sangat dihormati dari 2023 A' Design Award Besi yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

BesiGrafis· 2023

Smartmoov Fungsi Utama: Identitas Merek

oleh Ricardo Filipe Lopes da Silva

Klien: Smartmoov

Pemenang A' Design Award Besi dalam Kategori Grafis

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Tentang Smartmoov Fungsi Utama: Identitas Merek

Teks Buku: Manfaat utama dari model bisnis ini adalah mobilitas dan kustomisasi bisnis. Pengusaha dapat menyesuaikan bisnisnya menjadi solusi yang lebih fleksibel dan mobile, sehingga memperluas jangkauan bisnisnya di pasar. Merek ini menggambarkan nilai-nilai tersebut dengan cara yang dinamis dan futuristik melalui sistem visual yang konsisten, yang bertujuan untuk menginspirasi audiens sasaran.

Pengakuan

Tentang A' Design Award Besi

Smartmoov Fungsi Utama: Identitas Merek adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Smartmoov Fungsi Utama: Identitas Merek diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Smartmoov Fungsi Utama: Identitas Merek dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.

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Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Dimensi & Kemasan: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Tag: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Teknologi Produksi: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Tantangan Desain: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Riset: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Inspirasi: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Durasi Proyek: August 2019 to November 2019 in Curitiba, Brazil
Alur Operasi: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.