Before the Midnight Hour Ilustrasi Furnitur oleh Martin Reznik

Karya Before the Midnight Hour Ilustrasi Furnitur oleh Martin Reznik adalah pemenang yang sangat dihormati dari 2022 A' Design Award Emas yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

EmasGrafis· 2022

Before the Midnight Hour Ilustrasi Furnitur

oleh Martin Reznik

Klien: Martin Reznik Illustration

Pemenang A' Design Award Emas dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #133798

Pelajari Lebih Lanjut Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Before the Midnight Hour Ilustrasi Furnitur

Serangkaian ilustrasi hitam putih yang dipesan oleh Marc Krusin dan menampilkan desain furniturnya yang paling menonjol untuk Knoll dan Desalto. Terinspirasi oleh komik dan sinema noir, proyek ini mendobrak konvensi ilustrasi furnitur dengan menghadirkan narasi ke dalam adegan, penggunaan perspektif yang berlebihan, dan estetika noir yang moody. Kurangnya kehadiran manusia dan benda-benda yang berserakan menambah unsur misteri dan ketegangan pada cerita, sementara sang protagonis terungkap dalam akhir yang mengejutkan. Semua gambar digambar secara digital dalam Adobe Photoshop menggunakan tablet Wacom Cintiq.

Pengakuan

Tentang A' Design Award Emas

Before the Midnight Hour Ilustrasi Furnitur adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Before the Midnight Hour Ilustrasi Furnitur diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Before the Midnight Hour Ilustrasi Furnitur menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensi & Kemasan: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Tag: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Teknologi Produksi: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Tantangan Desain: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Riset: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspirasi: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Durasi Proyek: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Alur Operasi: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Kredit Gambar: All illustrations: Martin Reznik, 2021