Across Poster oleh Xuguang Zhu and Chao Yang

Karya Across Poster oleh Xuguang Zhu and Chao Yang adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2022

Across Poster

oleh Xuguang Zhu and Chao Yang

Klien: Zhejiang Sci-Tech University

Pemenang A' Design Award Perak dalam Kategori Grafis

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Desain

Tentang Across Poster

Across adalah poster yang dibuat untuk sebuah festival seni digital yang didedikasikan bagi seni cadas Pegunungan Helan di Tiongkok. Poster ini dicetak pada material lentikular. Satu citra menampilkan motif asli Pegunungan Helan dan citra lainnya menampilkan versi digital modern dari motif yang sama. Seiring berubahnya sudut pandang, motif kuno tersebut memudar dan motif digital pun muncul. Gambar tradisionalnya dilukis dengan campuran tinta, teh, gelatin, dan bubuk emas, yang diaplikasikan dengan cara dipercikkan untuk menciptakan tekstur menyerupai bebatuan. Across bertujuan melestarikan dan membagikan sebuah budaya kuno yang terancam punah.

Pengakuan

Tentang A' Design Award Perak

Across Poster adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Across Poster diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Across Poster adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Dimensi & Kemasan: Poster: 1855mm*30mm*465mm
Tag: Chinese tradition, internationalism, rock art, cultural relics
Teknologi Produksi: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Tantangan Desain: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Riset: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspirasi: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Durasi Proyek: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Alur Operasi: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Anggota Tim: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang