Stories of Communication Desain Identitas Merek oleh Mengyi Xie

Karya Stories of Communication Desain Identitas Merek oleh Mengyi Xie adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

Stories of Communication Desain Identitas Merek

oleh Mengyi Xie

Klien: School of Communication, East China Normal University

Pemenang A' Design Award Perunggu dalam Kategori Grafis

10,597

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #136234

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Stories of Communication Desain Identitas Merek

Stories of Communication adalah desain identitas visual yang dibuat untuk peringatan lima belas tahun sebuah sekolah tinggi ilmu komunikasi di lingkungan universitas. Logo utamanya berupa grafis geometris yang didasarkan pada angka 15. Dari logo utama tersebut, dikembangkan sebuah keluarga yang terdiri atas 100 sub-logo. Setiap sub-logo menampilkan satu kisah, penemuan, atau inisiatif dari sejarah komunikasi, mulai dari tali bersimpul yang digunakan pada masa prasejarah hingga surat kabar pertama dan world wide web. Disusun secara kronologis, sub-logo tersebut diterapkan pada poster, undangan, pamflet, tampilan di lokasi acara, dan suvenir.

Pengakuan

Tentang A' Design Award Perunggu

Stories of Communication Desain Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Stories of Communication Desain Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Stories of Communication Desain Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensi & Kemasan: There were all kinds of size for the physical application products in this project.
Tag: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Teknologi Produksi: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Tantangan Desain: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Riset: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspirasi: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Durasi Proyek: The project was in Shanghai.
Alur Operasi: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Anggota Tim: Mengyi Xie