Karya BTY Brand Identity Logo dan Aplikasinya oleh Etude Digital adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

BTY Brand Identity Logo dan Aplikasinya

oleh Etude Digital

Klien: BTY Group

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #138763

Temukan Sekarang Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

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Desain

Tentang BTY Brand Identity Logo dan Aplikasinya

BTY Brand Identity adalah program logo dan aplikasi yang diciptakan untuk BTY Group. Logomark ini merupakan interpretasi analitis dan matematis dari momen ketika layar gennaker dikembangkan. Desain ini juga merujuk pada disrupsi yang dibawa layar gennaker ke dalam dunia balap perahu layar. Tanda tersebut merepresentasikan masa depan di mana manusia memimpin teknologi. Lebih dari 300 sketsa pensil mendahului proses penyempurnaan di media digital hingga geometri yang diinginkan tercapai. Hitam menjadi warna utama, didukung oleh warna-warna cerah. Bentuk hitam-putihnya memungkinkan reproduksi yang mudah pada berbagai jenis substrat.

Pengakuan

Tentang A' Design Award Perunggu

BTY Brand Identity Logo dan Aplikasinya adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. BTY Brand Identity Logo dan Aplikasinya diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. BTY Brand Identity Logo dan Aplikasinya memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensi & Kemasan: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tag: logo, brand identity, logomark, symbol, graphics, layout
Teknologi Produksi: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Tantangan Desain: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Riset: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspirasi: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Durasi Proyek: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Alur Operasi: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Anggota Tim: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer