Bank of England Identitas Visual oleh Matteo Ruisi and Peter McCabe

Karya Bank of England Identitas Visual oleh Matteo Ruisi and Peter McCabe adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2022

Bank of England Identitas Visual

oleh Matteo Ruisi and Peter McCabe

Klien: Bank of England

Pemenang A' Design Award Perak dalam Kategori Grafis

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Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #138983

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Bank of England Identitas Visual

Merancang untuk sebuah bank sentral berarti menemukan keseimbangan antara informasi teknis dan sensitif, hasil kerja yang dipimpin staf, komunikasi umum yang menarik, dan serangkaian regulasi. Ini bukanlah hal yang sederhana untuk dicapai dan didasarkan pada dinamika internal yang rumit. Identitas baru ini telah dikembangkan bersama dengan orang-orang yang akan menggunakannya, menyeimbangkan semua aspek komunikasi. Ini berfokus pada menjangkau publik yang lebih luas dengan pendekatan yang mudah diakses, relevan, terstruktur, dan khas. Prinsip-prinsip kunci ini telah digunakan sebagai arahan desain untuk semua aset visual.

Pengakuan

Tentang A' Design Award Perak

Bank of England Identitas Visual adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Bank of England Identitas Visual diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Bank of England Identitas Visual adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Dimensi & Kemasan: Not applicable
Tag: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Teknologi Produksi: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Tantangan Desain: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Riset: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspirasi: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Durasi Proyek: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Alur Operasi: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Anggota Tim: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Kredit Gambar: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.