GAAHK Inauguration Ceremony Desain Visual Utama oleh Alex King

Karya GAAHK Inauguration Ceremony Desain Visual Utama oleh Alex King adalah pemenang yang sangat dihormati dari 2022 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2022

GAAHK Inauguration Ceremony Desain Visual Utama

oleh Alex King

Klien: Alex King

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Warna

Desain

Tentang GAAHK Inauguration Ceremony Desain Visual Utama

GAAHK Inauguration Ceremony adalah desain visual utama yang diciptakan untuk upacara pelantikan kedua puluh Graphic Arts Association of Hong Kong. Visualnya didasarkan pada pencampuran tinta secara digital, yang diulang lebih dari seratus kali hingga mencapai komposisi yang seimbang antara ruang positif dan negatif. Citra ini merujuk pada seorang perajin yang mencampur warna-warna cerah untuk keperluan cetak. Desain ini diadaptasi ke dalam latar digital, papan tanda, brosur, kartu undangan, suvenir, dan masker. Sampul brosur menggunakan pelapisan ultraviolet spot dengan foil perak dan emas, sehingga permukaannya dapat dirasakan oleh tangan.

Pengakuan

Tentang A' Design Award Perunggu

GAAHK Inauguration Ceremony Desain Visual Utama adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. GAAHK Inauguration Ceremony Desain Visual Utama diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. GAAHK Inauguration Ceremony Desain Visual Utama memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works, design signifies the Art of Fusing between professional designers and experienced print makers - co-creating a new form of object of desire. We never know the end result and that is why we keep trying. The key visuals design of the 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong is based on the manipulation of mixing ink digitally over hundred times. We see beautiful one not simply by our eyes, but with our hearts.
Dimensi & Kemasan: Brochure 210 x 285 mm, back drop 3000 x 5000 mm, mask (standard size), invitation card: A6, with a super large digital screen for The 20th Inauguration Ceremony of Graphic Arts Association of Hong Kong
Tag: key visual, print production, visual art, digital design, graphic art
Teknologi Produksi: The brochure was printed by MGI Digital Technology (Konica Minolta) in order to offer special effects (including spot UV coating, thick layers of silver and gold foils) on brochure cover so that people could even feel its deep reflection, embossing and golden effect with hands. The advantage of digital printing is that the quantity could even be a little and thus the cover design could be in a series of color variant.
Tantangan Desain: Designer has been tested out more than hundred times in order to capture the magical and poetic moment where the digital ink could form in harmonious state of art - offering the best composition in terms of positive and negative spaces that could be easily adapted in many areas including mask and sizable backdrop and digital ads. Designer could not imagine the perfect composition until it came to appear on the screen after a long period of trial.
Riset: Designer tried to challenge the common mind set that design should be well-planned and carefully considered in all matters - seems that there should be a formula to do design. In fact, the most exciting thing is that design should be highly original, expect the unexpected, unique and moved.
Inspirasi: This project is an invitation project that covers a wide range of adaptation, including digital backdrop, sign board, brochure, invitation card, souvenir and mask.Through capturing the magical moment of an artisan who is mixing various vivid colors to create masterpiece of print works. The present design signifies the Art of Fusing between visual designers and experienced print makers - co-creating a new form of object of desire using colors and foils (digital prints). We never know the end result and that is why we keep trying each time.
Durasi Proyek: The project duration lasts for three months. This is a commercial project in Hong Kong.
Alur Operasi: Starting the design by trial and error, mixing physical ink and then imitating through digital medium. Designer did not know which methods of design could reach its optimum composition and design until it came to reality. A lot of trials are not successful due to messy presentation and unpleasant look and feel.
Anggota Tim: Designer: Alex King
Kredit Gambar: Illustrator Alex King