Karya Spectrum Ilustrasi oleh Arata Yokoyama adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Spectrum Ilustrasi

oleh Arata Yokoyama

Klien: Arata Yokoyama

Pemenang A' Design Award Perunggu dalam Kategori Grafis

12,792

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #144936

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Spectrum Ilustrasi

Spectrum adalah ilustrasi digital yang menggambarkan mode jalanan Jepang dalam gaya anime Jepang. Karya ini menghindari fotorealisme dan menerapkan warna-warna cerah secara datar (flat) namun tetap terlihat alami secara optis. Latar belakangnya merepresentasikan lampu neon kota Tokyo, dengan bentuk-bentuk yang disederhanakan secara berani demi efek yang tajam, datar, dan bercahaya. Unsur-unsur desain grafis Barat dipadukan dengan ilustrasi karakter Jepang. Spectrum digambar menggunakan Adobe Photoshop CC. Tujuannya adalah menjadikan gaya ini mudah dipahami oleh khalayak di dalam maupun di luar Jepang.

Pengakuan

Tentang A' Design Award Perunggu

Spectrum Ilustrasi adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Spectrum Ilustrasi diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Spectrum Ilustrasi memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Dimensi & Kemasan: 8000 x 5678 pixel, 400dpi, RGB
Tag: street fashion, anime, character design, japanese illustration, vivid color
Teknologi Produksi: Drawing with Adobe Photoshop CC
Tantangan Desain: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Riset: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Inspirasi: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Durasi Proyek: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Alur Operasi: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Kredit Gambar: #1: Illustrator NaBaBa, Private Work, 2020.