KK-Park Sistem Papan Petunjuk oleh Yi Zhang

Karya KK-Park Sistem Papan Petunjuk oleh Yi Zhang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2023

KK-Park Sistem Papan Petunjuk

oleh Yi Zhang

Klien: Value Design and Consulting (Shenzhen) Co., Ltd.

Pemenang A' Design Award Perak dalam Kategori Grafis

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Tentang KK-Park Sistem Papan Petunjuk

KK-Park adalah sistem papan petunjuk untuk sebuah blok budaya dan rekreasi di Yancheng, Tiongkok. Lokasi ini, yang dahulu merupakan taman bermain, direnovasi menjadi tempat pertukaran budaya antara Tiongkok dan Korea Selatan. Rancangannya menafsirkan ulang elemen-elemen Korea, termasuk pita pada busana tradisional Korea, skema warna tradisional yang dikenal sebagai Obangsaek, serta goresan aksara Korea. Papan-papan petunjuk mengikuti alur melingkar menyerupai sabuk pada tapak. Papan penunjuk arah yang tinggi berdiri di dekat setiap pintu masuk untuk memandu pengunjung. Papan-papan tersebut terbuat dari baja tahan karat yang ditekuk, diprafabrikasi dan dipasang di lokasi.

Pengakuan

Tentang A' Design Award Perak

KK-Park Sistem Papan Petunjuk adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. KK-Park Sistem Papan Petunjuk diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. KK-Park Sistem Papan Petunjuk adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The site's mission is to publicize the city brand and promote South Korean culture. China is correlated with South Korea in terms of history and culture. The design deconstructs and rebuilds the Korean elements such as iconic ribbons of traditional Korean costume, the traditional Korean color "Obangsaek" and strokes characteristics of Korean characters.
Dimensi & Kemasan: 2200mm x 500mm x 665mm/5mm thick stainless steel bending
Tag: Signage, Commercial Street, public space, redevelopment, Culture
Teknologi Produksi: The varying shape meets diversified functions. All boards of different categories can be unified visually through the same approach. Twisted steel plates are prefabricated and highly finished in factory, and on-site installation with accurate and precise structures is implemented, ensuring the final quality.
Tantangan Desain: The project was different from the common shopping centers as well as the regular playground, and had the complex, diversified and thematic characteristics. It fully studied the pedestrian flow, brand distribution and event spaces in the future. The density of signage was controlled intentionally in the condition of a clear key goal. Here now the visitors are encouraged to explore spaces.
Riset: The site, located along the central lake, was designed a belt-like loop used as the main circulation. The unique ribbons, extracted from the traditional Korean costume, were featured as the main visual elements. The signage system is designed in a light and graceful shape, i.e. it inherits the core characteristics of the site, a belt-like route. And in the meantime, it results in highly recognizable visual effects as well, with a joyful ambience and a pulsing rhythm of the site.
Inspirasi: Over the past 30 years since the establishment of diplomatic relations between China and South Korea, the two countries have continuously deepened economic and cultural exchanges. Located in China-South Korea (Yancheng) Industrial Park, the siteof a formerplayground, after renovation, was restored to a Sino-Korean cultural exchange leisure block.
We hope that the signage system, with a sense of place, links the geographic information, and functions as a tie for Sino-Korean cultural exchanges.
Durasi Proyek: Oct 01, 2022
Tinghu District, Yancheng City, Jiangsu Province, China
Alur Operasi: Along the loop were several entrances and exits. The hierarchy of primary and secondary entrances was not obvious. And orientations were hard to tell. Thus it is essential to install iconic signage nearby each open entrance. The 3-meter-high wayfinding, light and graceful, is obvious in size and shape, fast guiding for the pedestrian flow.
Anggota Tim: Zhang Yi (creative director)
Luo Xin (project manager)
Yan Meiying (designer)
Shi Yumo (designer)
Kredit Gambar: Updesign