Victor Weiss Identitas Visual oleh Victor Weiss

Karya Victor Weiss Identitas Visual oleh Victor Weiss adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Victor Weiss Identitas Visual

oleh Victor Weiss

Klien: Victor Weiss

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Victor Weiss Identitas Visual

Victor Weiss adalah sebuah identitas visual yang diciptakan untuk sebuah studio desain. Logonya berupa monogram yang memadukan huruf V dan W dalam gaya serif bergaris luar (outline). Pola merek dibentuk dengan mengambil huruf-huruf dari slogan Be Exclusive dan menyebarkannya dalam susunan organik yang nyaris acak, memadukan huruf bergaris luar dan huruf penuh. Materi cetak meliputi kartu nama dan perangkat pos di atas kertas hitam, diproduksi dengan teknik letterpress serta hot stamping dan ditutup dengan segel lilin. Identitas ini dikembangkan untuk mengekspresikan kecanggihan dan eksklusivitas.

Pengakuan

Tentang A' Design Award Perunggu

Victor Weiss Identitas Visual adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Victor Weiss Identitas Visual diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Victor Weiss Identitas Visual memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensi & Kemasan: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tag: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Tantangan Desain: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Riset: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspirasi: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Durasi Proyek: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.