Waaron Kuu's Desain Branding oleh Shawn Goh Chin Siang

Karya Waaron Kuu's Desain Branding oleh Shawn Goh Chin Siang adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2023

Waaron Kuu's Desain Branding

oleh Shawn Goh Chin Siang

Klien: Hai Soon Leong Sdn.Bhd

Pemenang A' Design Award Perunggu dalam Kategori Grafis

13,375

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #149135

Kunjungi Situs Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Waaron Kuu's Desain Branding

Waaron Kuu's adalah restoran yang mewakili enam budaya etnis utama Malaysia. Untuk menonjolkan keindahan merek secara keseluruhan, tim menggunakan warna ungu tua untuk menekankan setiap karakter budaya dan menambahkan permainan dan instrumen tradisional. Mereka juga menggunakan berbagai elemen lokal untuk menghiasi ilustrasi, ditempatkan di berbagai sudut restoran dan pada mangkuk serta kemasan. Desainnya tidak hanya menghadirkan enam budaya etnis utama Malaysia tetapi juga menciptakan citra merek yang unik untuk restoran tersebut.

Pengakuan

Tentang A' Design Award Perunggu

Waaron Kuu's Desain Branding adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Waaron Kuu's Desain Branding diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Waaron Kuu's Desain Branding memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Dimensi & Kemasan: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Tag: Malaysia, Malaysia Food, Branding Design
Teknologi Produksi: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Tantangan Desain: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Riset: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inspirasi: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Durasi Proyek: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Alur Operasi: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Paten: waaron kuns, 2023
Kredit Gambar: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.