Karya Dragonpass Identitas Merek oleh Mtc Brand Consultancy adalah pemenang yang sangat dihormati dari 2023 A' Design Award Perak yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerakGrafis· 2023

Dragonpass Identitas Merek

oleh Mtc Brand Consultancy

Klien: DragonPassCompanyLimited

Pemenang A' Design Award Perak dalam Kategori Grafis

50,704

Pemenang Penghargaan Terverifikasi

Verifikasi Status Penghargaan untuk #150900

Lihat di A' Design Award Siaran Pers Lencana Penghargaan

Warna

Desain

Tentang Dragonpass Identitas Merek

Dragonpass adalah identitas merek yang dirancang untuk penyedia layanan manfaat keanggotaan dan perjalanan. Simbol baru ini memadukan jejak sapuan tongkat sihir dengan huruf awal D, membentuk sebuah tanda dinamis yang melintasi beberapa dimensi. Palet merah aslinya diperluas dengan warna ungu serta nuansa lainnya untuk memberikan karakter yang lebih modis pada identitas tersebut. Grafis pendukung menambah fleksibilitas pada berbagai penerapan. Sistem visual yang disederhanakan ini menggantikan lambang lama yang mulai usang dan mendukung citra merek yang lebih internasional.

Pengakuan

Tentang A' Design Award Perak

Dragonpass Identitas Merek adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Dragonpass Identitas Merek diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Dragonpass Identitas Merek adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
Tag: VI reshape, travel, magician, color activation, interactivity
Teknologi Produksi: Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
Tantangan Desain: The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
Riset: As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
Inspirasi: The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
Durasi Proyek: The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
Alur Operasi: The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.