Jingting Mountain Scenic Area Identitas Merek oleh Zhejiang Gongshang University

Karya Jingting Mountain Scenic Area Identitas Merek oleh Zhejiang Gongshang University adalah pemenang yang sangat dihormati dari 2024 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Grafis, Ilustrasi dan Komunikasi Visual.

PerungguGrafis· 2024

Jingting Mountain Scenic Area Identitas Merek

oleh Zhejiang Gongshang University

Klien: Anhui · Jingting Mountain Scenic Area

Pemenang A' Design Award Perunggu dalam Kategori Grafis

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Tentang Jingting Mountain Scenic Area Identitas Merek

Kawasan Wisata Gunung Jingting merupakan identitas merek yang diciptakan untuk sebuah kawasan wisata unggulan sekaligus taman hutan nasional di Provinsi Anhui, Tiongkok. Identitas ini berangkat dari gagasan penjelajahan budaya melalui seni lukis, sehingga kunjungan ke sana terasa seperti menyusuri sebuah lukisan gulung. Pemandangan pegunungan, bentuk paviliun, awan yang tenang, bangau liar, serta arak putih dan teh hijau khas setempat dituangkan ke dalam bahasa grafis. Enam grafis pendukung melengkapi logo utama dan dapat diterapkan dalam beragam konteks. Rancangan ini menggantikan citra lama yang daya tariknya terbatas dan selaras dengan kebutuhan media digital.

Pengakuan

Tentang A' Design Award Perunggu

Jingting Mountain Scenic Area Identitas Merek adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Jingting Mountain Scenic Area Identitas Merek diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Jingting Mountain Scenic Area Identitas Merek memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensi & Kemasan: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tag: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknologi Produksi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Riset: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspirasi: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Durasi Proyek: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Anggota Tim: Designer: Kan Zhao